ProActive™ takes Pringles to Pixies

By March 20, 2017 No Comments

For an experiential marketing campaign to deliver both return on investment and return on engagement, it needs to fit seamlessly with brand messaging, location and the targeted consumer. To augment the lifestyle association with the Pringles brand and create the opportunity for sales, ProActive™ implemented an activations campaign at the Pixies concert in Johannesburg and in Cape Town – a perfect fit for ‘the irresistible snack that pops open the fun’.