To launch the brand new Cadbury Glow, ProActive™ implemented an activations campaign that promoted the product in retailers across South Africa. The premium chocolate’s product features were accentuated through various elements of the activations; from the brand ambassadors donning specifically designed and tailor-made wrap dresses to the golden sampling trays.
The activations were perfectly timed and targeted the desired audience when they were most open to engagement, thus ensuring significant impact and brand assimilation. The integration of sales into the campaign also provided the opportunity to increase sales and ensured that the brand was literally brought home.
For more information on how ProActive™ can tailor-make a solution for your brand, contact Peter Kohlӧffel on firstname.lastname@example.org or 0861 776 826