All Posts By

Peter

Proactive
November 20, 2019

Transformation a business imperative for Provantage Media Group

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black…
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Proactive
November 1, 2019

Why Shoppa Shows Induce Trial And Drive Sales

Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving…
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Proactive
October 3, 2019

Provantage Media Group consolidates operations into new head office

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering…
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Proactive
July 16, 2019

Why Out-of-Home is withstanding the threat of digital and growing with it

With digital and mobile continuing to grow its market share, most traditional mediums have seen…
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Proactive
June 25, 2019

Why Activations play a key role in the Marketing Mix

Brand activations are not just brand ambassadors handing out free product samples. Rather, they are…
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Proactive
May 15, 2019

ProActive sets sights on SADC region with appointment of Andre de Lange

ProActive™ – a division of the Provantage Media Group - has appointed experienced sales professional…
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Proactive
April 4, 2019

Activations and experiences should be focal point for marketers

Focusing on activations and experiences may be the single most important investment a brand can…
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Proactive
August 23, 2018

Out of Home and marketing to the millennial consumer

#OOH provides proven, effective ways for talking to millennials with various touchpoints that include static,…
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Proactive
August 15, 2018

PMG’s continued association with the APEX Awards

Provantage Media Group is proud to have partnered with the prestigious APEX awards hosted the…
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Proactive
July 24, 2018

ProActive launches Route to Market offerings

Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to…
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